Gamification is a phenomenon that is gaining in popularity every year. More and more international companies are using it as a marketing tool to attract customers on the one hand, and as an employee motivation system on the other.
What is gamification?
Basically, gamification is a way of using common elements of games in situations that are not limited to entertainment. It uses the logic and methodologies of games for other purposes, such as creating complex content in more accessible materials, facilitating learning processes, all in a more dynamic way than other methods. Gamification can be applied in a wide range of segments, from education, health, social causes, marketing and even corporate training, reaching different audiences and objectives.
Gamification rules and tools
Gamification is about transferring the rules that prevail in the virtual world of games to reality. It is based on the rules governing the world of computer games, not those created for children or teenagers, but people in their thirties who are eager to use the latest technologies and spend a lot of time not only on a desktop computer, but also on mobile games, and phone applications. In gamification, game participants are motivated to act through different types of reward systems, such as collecting points, badges, moving to the next levels of advancement, ect.
Corporate training and productivity
Gamification is a great way to improve the learning process of employees, keeping them engaged and productive within the company. Because it is dynamic, HR can analyse the results and performance of employees at any time, identifying lessons that need to be reinforced and those that are well assimilated. With a customised game, the company can educate its employees at different moments, such as the integration of new employees, recurrent training of the team on operational or behavioural issues and even stimulating the growth of the organisation. Furthermore, thanks to the system, the participant will immediately see the results of their actions, providing real-time feedback on their performance and on the areas they need to improve. The application of gamification is not only limited to corporate training, but can also be used in the daily tasks of employees, further stimulating their productivity.